October 19^th

09.00 - 10.00	Coffee & Registration
10.00 - 11.30	Conference Welcoming Plenary: Creative Entrepreneurship for a Competitive Economy
10.00 - 10.10	Welcome Address and conference opening by President of Estonia Toomas Hendrik Ilves
10.10 - 10.20	Welcome Address by Estonian Minister of Culture Rein Lang and Swedish Minister of Culture and Sports Lena Adelsohn Liljeroth
10.20 - 10.30	Keynote Welcome and Introduction to the Conference: Creative Entrepreneurship - for a Competitive Economy, Dr Tom Fleming, Director Tom Fleming Creative Consultancy
10.30 - 11.10	A new paradigm? Creative Entrepreneurship for Cities and Regions: Prof. Justin O’Connor, Professor of Creative Industries Faculty Queensland University of Technology, Brisbane, Australia; and visiting Chair at Jiaotong University, Shanghai, China
11.10 - 11.45	Creative Entrepreneurialism in global markets: Perspectives from Hong Kong and Asia, Mr Jerry Liu, Head of Create Hong Kong
11.45 - 12.10	Coffee Break
12.10 - 13.30	The Creative Economy - Driving Innovation & Competitiveness: an Estonian & Baltic Perspective
Chair - Tom Fleming
12.10 - 12.50	Creative Entrepreneurship and the Baltic Economy: Opportunities & Challenges - Professor Erik Terk, Estonian Institute for Future Studies, Tallinn University
12.50 - 13.30	Collaboration, Cross-media activities and opportunities for Creative Entrepreneurs: Opportunities & challenges - Dr Indrek Ibrus, Baltic Film & Media School, Tallinn University.
13.30 - 14.30	Lunch
14.30 - 16.00	Plenary: Creative Cities & Regions - the Economic and Social Conditions for Creative Entrepreneurship
Chair - Tom Fleming
14.30 - 15.15	The City: enabling and nurturing creative entrepreneurship - Dan Hill, Associate at Arup; designer, technologist and urbanist (based in Sydney; moving to Helsinki to join Sitra's Strategic Design Unit.)
15.15 - 16.00	Balancing a national and regional approach: Creative Entrepreneurship in Sweden Johanna Skantze, Director, Generator Sverige / Swedish Creative Industries and Daniel Borgman from Region Halland, Sweden.
16.00 - 16.30	Coffee Break
16.30 - 18.00	Plenary - Creative Infrastructure: Collaborative Environments for Entrepreneurs
Chair - Tom Fleming
16.30 - 17.15	The art of innovation: artists and creative practice for the wider economy - Pia Areblad, Director Strategic Alliances of TILLT, Sweden.
17.15 - 18.00	The City as a Creative Space - The Bristol experience - Dick Penny & Clare Reddington, Watershed, Bristol.
20.00 - 22.00	Reception: The Baltic region as a Creative Ecology takes place at The Museum of Estonian Architecture (Rotermann’s Salt Storage - Ahtri 2, Tallinn) 7 minutes walking distance from the Sokos Hotel Viru. Ask the map from the information desk.

October 20^th

10.00 - 11.30	Plenary: Creative Talent for the Wider Economy
Chair - Tom Fleming
10.00 - 10.30	The role of Creative Entrepreneurs for the wider Economy - Where we go from here, Rasmus Wiinstedt Tscherning, Danish Centre for Culture & experience Economy
10.30 - 11.00	Emergent Creative Economies & the role of the Creative Entrepreneur - Ana Carla Fonseca, Managing Director and cofounder of Garimpo de Solucoes, Brazil
11.00 - 11.30	Mainstreaming creativity - what next for our creative entrepreneurs? Andrew Senior, Creative Economy Consultant.
11.30 - 12.00	Coffee break
12.00 - 13.30	Sprint Sessions - New Business Models for the Creative Economy.

13.30 - 14.30	Lunch
14.30 - 16.00	Plenary: Arts & Culture: Generating Creative Entrepreneurship.
Chair - Andrew Erskine
14.30 - 15.00	The arts as the lifeblood of creative business and provider of value across the economy Gerda Hempel, Artlab Denmark.
15.00 - 15.30	Talent development, experimentation and innovation, Hannah Rudman, Ambition Scotland.
15.30 - 16.00	Opening up our arts infrastructure - hubs for creative practice and business, Andrew Ormston, consultant, Birmingham UK.
16.00 - 16.30	Coffee Break
16.30 - 17.30	Plenary - New Models of Leadership for a Creative Economy
Chair - Tom Fleming
16.30 - 17.00	Leadership across the arts - Building the Creative Economy, Richard Russell, Director of Partnerships, Arts Council England.
17.00 - 17.30	Top Tips for Creative Leadership - Models from across the world - Andrew Erskine, Senior Associate, Tom Fleming Creative Consultancy.
16.30 - 17.30 BOLERO room	Parallel workshop - The Creative Story of Estonia. Creative Estonia was founded in 2009 in order to promote creative industries and spread the word about the opportunity of creative realization in Estonia. The Creative Story of Estonia tells you, what has been successfully done so far and what will be done tomorrow to draw attention to the industry that has the greatest potential to grow and develop.
20.00 - 22.00	Reception hosted by Tallinn ECOC 2011 - A Platform for Creative Entrepreneurship takes place at Kultuurikatel (Põhja pst 27a, Tallinn). This place is on a renovation stage and therefore please dress warm. 10 minutes walking distance from the Sokos Hotel Viru. Ask the map from the information desk.

October 21^st

10.00 - 11.30	Plenary: The Tallinn Manifesto for Creative Entrepreneurship
Chair - Tom Fleming
10.00 - 10.05	Introduction to the day - Dr Tom Fleming
10.05 - 10.35	The role of universities - opening up knowledge and creativity - Dani Salvadori, Director, Central St. Martin’s Innovation Centre, London.
10.35 - 11.05	The View from Tallinn - Incubation, clustering and a creative ecology, Anu Lõhmus, Tallinn Incubators.
11.05 - 11.30	The Tallinn Manifesto - Shaping the Future - Dr Tom Fleming & Ragnar Siil, Undersecretary for Fine Arts, Chair of the EU working group on cultural and creative industries.
11.30 - 12.00	Coffee Break
12.00 - 12.45	The Future Creative Entrepreneurs - New Trends, Challenges and Opportunities for the Creative Economy, Bernd Fesel - CEO of European Centre for Creative Economy, Dortmund.
12.45 - 13.20	Let's Collaborate - Leo Van Loon, Managing Director of European Creative Business Network, Rotterdam Creative Factory
13.20 - 13.30	Closing Remarks - Tom Fleming
13.30	Lunch
14.30	Excursions
Conference Close
Conference organisers leave the right to make changes to the themes and program.