The artificial leather developer, start-up Gelatex represents Estonia at Creative Business Cup finals

30. May, 2018

Gelatex goes to Copenhagen to represent Estonia at global entrepreneurship competition Creative Business Cup. Its main goal is to develop a nature-friendly artificial leather from gelatin.

„In a way, Gelatex helps to save the world, because their material to be developed is nature-friendly and much cheaper from its competitors,“ summarized jury’s decision Heidi Kakko.

„Eco-friendliness is a very hot topic around the world. The winning idea approached textile and fashion industry problem with creativity, as they started to develop new nature friendly and cheaper material along with scientists,“ commented on the winning idea Creative Estonia CEO Eva Leemet and added that winning a CBC Estonia 2018 competition gives team a chance to develop their idea further and to get training and advice from International experts.

Material developed by Gelatex is eco-friendly, much cheaper from the competitors and in the future, it may help to solve some environmental issues. As a special prize, Estonian Business School gave Gelatex 30 credit points. For a better performance in Denmark, Creativity Lab rewarded the winning team with the pitch training.

Additionally, another special prize, access to the Prototron TOP 40 to apply for an investment to create a prototype was received by Decomer Technology, a company developing innovative material.

In the Creative Business Cup development programme will also be able to participate Beampat, which is a laser projector that visualises sewing patterns straight on the fabric and eliminates the use of paper and StandByMate, a platform that connects ship companies with seafarers.

Gelatex, Beampat and Standbymate will be switched to the joint group at CBC Baltic and Northern Countries BootCamp where experts prepare them for the final competition. BootCamp takes place on 30 August to 2 September 2018. The winner will present their idea in Copenhagen, Denmark on November 26-28 at Creative Business Cup global finals.

The jury consisted of six people: Andrei Korobeinik (investor), Yrjö Ojasaar (investor), Jana Pavlenkova (Prototron), Heidi Kakko (BaltCap Growth Fund), Jorma Sarv (CreativityLab), Marge Täks (EBS) and Eva Leemet (Creative Estonia)

Creative Business Cup Estonia competition took place in Tallinn on May 25th. A total of 28 applications were received and as a result of the pre-evaluation, six exciting business ideas were chosen to pitch during the CBC Estonia finals.

Creative Business Cup Estonia is part of global entrepreneurship competition Creative Business Cup (CBS) which is organized in Denmark, Copenhagen. Over 60 countries have already joined with the CBC. Its goal is to draw attention to creative industries and importance to implement creativity in innovation.

Creative Estonia is the official representative of the Creative Business Cup in Estonia since 2012.

Additional information
Ms Eva Leemet
Head of Creative Estonia
+372 501 2558