Digital Culture – Living via Avatars?

  • When: March 16, 2023
    Time: 13.30-17:20 pm
  • Where: Erinevate Tubade Klubi, Telliskivi 60-A1-65,Tallinn 10412
  • Target group: SMEs and self-employed in culture,  as well as tourism and education sectors
  • Why: To raise awareness of new digital tools and features to help develop their businesses and discuss the influence of new approach to the sectors
  • How: Physical conference, broadcasted on the Internet
  • Moderator: Andres Jõesaar – Associate Professor of Media Policies, Baltic Film and Media School

REGISTRATION IS CLOSED, you can watch the webstream


As physical restrictions disrupt our lives and our lifestyles shift to more virtual formats for work and leisure it’s easy to feel a sense of separation from our identities.

Has digital technology the potential to make art and culture more connected or a passing phenomenon? 

AI, VR, NFT, Blockchain… Let’s find out if digital tools are useful for the development of culture or do they take work from trained professionals? What are the pros and cons of digitalization?

How can the cultural, tourism and educational sectors  benefit from digitalisation? Do we have enough knowledge and skills? Does the experience feel  the same in digital world?How does digital culture help to reduce our footprint? Digital technology has the potential to make art and culture more connected.

The experts from Nordic countries, Estonia and other countries will help us understand what is reasonable to use and what to expect in the future.






13:30 – 13:40


Eva Leemet, CEO, Creative Estonia (Estonia)

 Christer Haglund, CEO, Nordic Counsil of Ministers (Estonia)

13:40 – 14:00


Keynote: What will take us to the spatial internet? Indrek Ibrus, Professor of media innovation,   Baltic Film, Media and Arts School (Estonia)

14:00 – 14:15

”Digital Culture in Estonia – A Crab in the Shell?”  Karlo Funk, Audiovisual and digital culture advisor, Ministry  of Culture (Estonia)

14:15 – 15:00

Panel: How to get rich What’s the future for the next gen technologies, new business models: threats and benefits. 

Peeter Jalakas , Estonian theatre director, producer,  playwright and restaurateur, (Estonia)

Peder Haugfos, Media innovator,NCE Media,  (Norway)

Erwin Laiho, Visual Artist and Digital Fabricator at Design Factory, Aalto University (Finland)

15.00 – 15:15

Investor insight, scalable value of digital culture

 Yrjö Ojasaar, Founder and managing partner, Venture Capital Fund Change Ventures (Estonia)

15:15 – 15:45


15:45 – 16.00

The potential of artificial ignorance. Exploring intangible cultural heritage using ignorant artificial intelligence (AI).

 Idunn Sem, Assistant Professor / Faculty of Fine Arts , University of Agder (Norway) 

16.00 – 16:40

Panel 2: Transition based on digital culture: media, fashion, tourism, games – added value for humanity? Is it sustainable?

Xenia Joost, Designer, StyleConsulting (Estonia)

Rein Zobel, Virtual Reality creative director and producer, MaruVR (Estonia)

Egle Rääsk, Head of XR Egle Rääsk, Blueray (Estonia)

Idunn Sem, Assistant Professor / Faculty of Fine Arts, University of Agder (Norway) 


16:40 – 16:50

Music IS Avatar!

 Reigo Ahven, CEO, Fairmus (Estonia) 

16:50 – 17:20

Panel 3: Creative Digital Transformation – How to get started

CDT project participants: Sonia Barani, ITKAM (Germany), Julia Vilafranca Molero, DomSpain (Spain), Eva Leemet, Creative Estonia (Estonia)

The forum is orginized by Creative Estonia, Creative Europe desk in Estonia, Nordic Council of Ministers in Estonia and Creative Digital transformation Erasmus+ project.