SUTU will represent Estonia in Creative Business Cup 2023

12. May, 2023

Estonia will be represented in the global competition Creative Business Cup by SUTU, a company that has developed a material made from reeds that can be used to produce bank cards, for example. The competition will take place on 4-5 June in Copenhagen, Denmark, and will bring together around 80 countries who have chosen a creative and innovative start-up to represent them.

“SUTU caught our attention because it is an innovative and renewable material made from local raw materials. If reeds are not used, they go to waste and produce carbon dioxide. The potential uses of such a material are endless, it could replace a large part of plastic,” said Yrjö Ojasaar, chairman of the jury.

“Participating in the Creative Business Cup can benefit new entrepreneurs and start-ups in many ways. It’s a great opportunity to get feedback on an idea and for many, the Creative Business Cup is not just a competition. It’s a great stimulus for developing ideas and reassurance that you are not alone with your idea,” said Eva Leemet, CEO of Creative Estonia.

In addition to a wide range of prizes, the event offers great opportunities for everyone to expand their network and get inspired, as well as a unique chance to showcase their idea globally.

In addition to the winner, the event in Copenhagen will also be attended by representatives of the second and third prize-winning start-ups: HotelBuddy, which combines hotel services into one app, and PaulBerg, which produces clothing for the Nordic climate.

The winner of the Tallinn Creative Incubator special prize, 3 training sessions and 3 consultations, was SUTU

PaulBerg for 1 month free of charge in the pop-up area of the Loomeka design shop at the Tartu Creative Economy Centre.

Estonian Business School offers 3 EAP worth of free training to Paul Berg, a company producing weatherproof clothing.

Prototron invites Helena Grethe, a provider of AI-based skin analysis, to participate directly in its programme.

The Estonian Creative Business Cup is supported by Estonian Business School, Prototron, Tallinn Creative Incubator and Tartu Loomemajanduskeskus.

Creative Estonia is the representative of the Creative Business Cup in Estonia since 2012.