Colour has been known to have a powerful psychological impact on people’s behavior and decisions. It can often be the sole reason someone gets interested in a brand or purchases a product. In a survey, 93 percent of buyers said they focus on visual appearance, and close to 85 percent claim colour is a primary reason when they make a purchase.

The workshop will be held on 2 days, including both theory and practice. The workshop will be followed by one to one mentoring each day from 15:00 to 17:00. For one to one mentoring please mention it in comments while registering. Registration is valid for 2 days participation only.

Maximum 25 participants.

04.02.2019 – Design and colour trend basics
Colour as communication tool.
What makes a trend?

• Product Trends & Seasonality
• Market Trends
• Macro Trends

05.02.2019 – Colour as a brand driver
Workshop learning focus on the individuals’ enterprise or business idea & mission. Exploring the potential to use colour.

• to communicate product
• amplify a business mission to its market
• clarify and communicate business goals

Workshop is delivered by Jill Tattersell and Mo Tomaney from Wise Birds Network Ltd. UK. Further information about Wise Birds Network is available https://www.wisebirds.london/.