ÖÖ NO 4 Helsinki, Finland

12. märts, 2012

oo_was it a dreamÖÖ is part of the World Design Capital 2012 programme in Helsinki, the Nordic capital praised for its innovative thinking and fundamental boldness.

Carefully prepared for two years, the keywords for WDC 2012 are:

  • Embedding Design in Life
  • Global Responsibility: the new role of Design
  • Open Helsinki: Open City

The theme for ÖÖ: Was it a Dream? in Helsinki is Authentic Luxury: New Nordic experience
More information of World Design Capital programme here.

Helsinki is the most liveable city in the world according to Monocle’s annual Quality of Life index.
The Liveable Cities Index 2011 by Monocle.


Please submit your interest with examples of work by 20th March, 2012. We will notify about the acceptance by the 27th March, 2012
and send you further instructions and invoice for participation fee (payable by 9th April, 2012). lotta.veromaa@beingkeskula.com


Helsinki is the World Capital of Design 2012 and it is a magnificent chance for designers to take part in the grand event. The founder of ÖÖ, Merilyn Kesküla, has been curating Nordic projects in London Design Festival 2010 and she will be the curator of the Emerging Talent showcase during London Fashion Week 2012.  Her projects showcase new avant-garde design, works based on strong traditional roots combined with the cutting–edge techniques and hearty craftsmanship.

The development of innovative design facilitates opportunities for Nordic approach. It supports the growth of the industry, develops the Nordic brand and gives wider background for the cool regional design ideas.

The Estonian Embassy in London is delighted to work with Merilyn Kesküla. We are looking forward to our next collaboration for London Fashion Week 2012 and hope it will be a great success.
Reet Remmel, Cultural Councellor of Estonian Embassy in London