Call for Designers: create a new (food) concept or product

16. november, 2012

GrandmasDesignGrandma’s Design: Revisiting Europe’s Baking Heritage brings together grandmas and designers in the increasingly popular discipline of Food Design. The project aims not only to preserve the baking traditions across Europe, but also to revitalise them. The soul of the grandmother’s recipe and story will be passed on and renewed through a contemporary design product.


Call for Designers
75 grandmothers from Belgium, Finland, Italy, the Netherlands, and Turkey have been filmed and interviewed while preparing a baking recipe that is of particular interest because of its heritage, “couleur locale”, tradition or specific story. As from November 20th, all videos will be visible on and this is the moment designers will play their part. All they need to do is choose their favourite recipe, grandma or (baking) story and get inspired to create a new (food) concept or product.

The competition is open to all professional designers and they can choose from five food design categories. A professional jury will evaluate all applications and decide on the winners and honourable mentions in each category. More information and competition regulations will be found from November 20th at

To introduce you to the basic principles and many possibilities of food design, Grandma’s Design organises a workshop on the 20th of November 2012 at the Electrolux Experience Center in Brussels. Francesca Zampollo, founder and chair of the International Food Design Society, will talk about the various aspects of Food Design. After this introduction, international food (design) professionals such as Nicolas Decloedt, Sonja Stummerer (Honey&Bunny) and Francoise Laskar (food stylist) will give the participants a taste of the categories ‘Food Product Design’, ‘Design for Food’ and ‘Design with Food’.

Programme November 20th
13:30 – 14:00 Press conference
14:00 – 17:00 Workshop
17:00 – 18:00 Networking with drink/bite

This workshop was organized in collaboration with the Electrolux Experience Center and the International Food Design Society.

More information