Master class Festival & Event Management 16 -17 Feb in Tallinn

15. jaanuar, 2012

festival_and_event_manag_ing_masterclass_2012The Festival and Event Management Masterclass is an intensive 2 day programme designed to inform and inspire anyone involved in the business of creating,managing and developing festivals and events. It is a highly practical course that looks to make a positive difference to the participants’ approach to festival and event management.

It includes sessions on Marketing, Press, Programming, Evaluation, Sponsorship and Fundraising. It also provides opportunities for one to one sessions with Paul giving a chance to seek advice on issues of interest to each individual participant.


Paul Gudgin has over 20 years experience in the management of festivals and events and was for 8 years the Director of the Edinburgh Festival Fringe. This was during an exciting period that saw the event double in scale hosting 12,000 performances and selling over 8 million tickets. Paul is the Senior Consultant at the Edinburgh Institute for Festival and Event Management at Edinburgh Napier University. This course provides a unique opportunity to work with one of the world’s leading festival and event management professionals.

Who Should Attend

• Festival and event management professionals
• Arts and events consultants
• Managers from festival and event funding and support agencies
• Arts and events management students
• Festival and Evenet Board members
• Tourism and Economic Development Executives

Course Details
Dates: 16 – 17 February 2012
Times: 10.00 – 16:30
Venue: Finnish Institute in Estonia
Harju 1
10146 Tallinn Estonia
Cost:+ €425, €350 if paid by 6 February

How to Book:
Bookings for this course can be by credit card through the Eventbrite website via the following web address;

For other payment methods and any additional information please contact:

The Masterclass will be conducted in English


The Schedule
Day 1

Festivals and Great Festival Destinations: Understanding what makes outstanding festival destinations work and assessing how to make the most of your own festival environment
People and Partnerships: Looks at how effective festival organisations manage themselves, their relationships with stakeholders and collaborations with partners.
Programming: The key to the success of any festival is the strength of the programme. This session explores a number of successful programming approaches
Sponsorship and Fundraising: This session considers how to approach sponsors and explores other ways of generating much needed income.
Festivals, Tourism and Destination Branding: This sesion considers how festivals can play a crucial role in raising the profile of a

Day 2

Festival Marketing: This session examines a number of successful marketing approaches adopted by leading festivals
Venues and Festival Infrastructure: This session considers how to make the most of the venues available to your
festival and the infrastructure required to run festivals successfully
Working with the Media: Every festival needs good press coverage and this session considers how best to achieve this aim.
Festivals – Impact and Evaluation: This session considers how festivals should look to maximise and evaluate their impact economically, socially and culturally.