Service Design Global Conference 2013

The 2013 Service Design Global Conference will be held in Cardiff, Wales (UK) on 18th-20th November 2013. The Service Design Global Conference (SDNC13) is where leading practitioners, businesses and academics present the latest thinking in the field of service design. Now in it’s sixth year SDNC13 will come to the UK and provide opportunities for new business, networking and learning.

The theme for this year’s conference will be: Transformation Through Service Design

Venue: Wales Millennium Centre

In an organisational context, transformation is a process of profound and radical change. It’s about setting off in a new direction and reaching a greater level of effectiveness. As service design gains traction within a larger range of industries and sectors the practice must keep pace with developments in the application of this. Until now service design has been used primarily as a redesign capability at the front-end of the service. But this is only the tip of the iceberg.

More and more Service Design practices and customer led approaches lie at the heart of good transformational programs and by fully understanding how service design connects with all areas of an organisation service design can support transformation on a much larger scale and achieve greater impact.

This is why we will be debating, sharing and learning about ‘transformation through service design’ at the Service Design Global Conference 2013.