Submission of Campaigns has Started for Baltic PR Awards 2013
Submission of public relations and communication campaigns has started for the annual communication and public relations forum Baltic PR Awards. Projects may be submitted by 11 October, in the APPLY NOW section on the contest homepage. The final event and conference of Baltic PR Awards 2013 will take place on 14 November, in Riga, at the unique wooden architecture heritage site Kalnciema Quarter.
The campaigns that were implemented from November 2012 to 11 October 2013 are eligible for Baltic PR Awards, total in 12 categories. This year there are two new contest categories available – “No Budget” and “Print”.
Public relations, communication campaigns and partisan projects that have been successful and resulted in a wide support and public involvement are eligible for the NO BUDGET category. These are campaigns that have been created by agencies, organisations and other associations “for the sake of the idea” and without any reward. The participation fee in this category is reduced by 50 % and is 45 € (less VAT).
Only printed internal, international and corporate communication tools, for example, magazines, newspapers, brochures and other handout materials are eligible for the PRINT category. The contest works will be evaluated only online, exhibited on the contest day and awarded in the final event on 14 November at Kalnciema Quarter.
Evaluation of other categories will be performed in the traditional two stages. During the first stage the online international jury assesses and shortlists four contest finalists within each category. At the second stage a jury will judge the finalist presentations at the final event on 14 November at Kalnciema Quarter. At the closing ceremony of the forum awards will be given to the most outstanding project in each contest category. This year the agency with the most awards will be also awarded the title “The Baltic Agency of the Year”.
The international jury with the members from 8 countries will pay special attention to how justified the aims of the campaign’s communication are, how they are related to the company’s overall aims or how the achieved results benefit the development of the company or organisation. Creativity and innovation, as well as the campaign’s contribution to sustainability, namely, whether it has resulted in any positive effect in the society, economics or environment will be also seen as important assessment criteria.
The jury of Baltic PR Awards 2013 consists of internationally recognised communication professionals and experts, as well as representatives of the industry’s professional organisations from Great Britain, Germany, Norway, France, Belgium, Italy, Spain, Poland, Bulgaria, Russian and the Baltic countries.
The Baltic PR Awards is organized in collaboration with the International Public Relations Association (IPRA), the Latvian Association of Public Relations Professionals (LASAP), the Lithuanian Public Relations Specialists Union (LRVS), the Association of Public Relations Agencies of Lithuania, and the Estonian Public Relations Association (EPRA).