Tallinn Transport won DME 2012_AWARD in Portugal.
The DME Award is not just another design award. It is a business award recognising the skills and leadership of management to implement design in their business for commercial success. Design is one of Europe’s greatest resources and is rapidly being recognised as a key element of innovative and successful businesses.
Companies and organisations across Europe are challenged to apply for the DME Award by demonstrating how design is integrated in their strategy, management and processes to achieve commercial gains. The DME Award has five categories: Large, Medium, Small and Micro businesses and Non Profit/Government organisations.
The design project of Tallinn Transport identity started in 2009 and evolved from an international accessibility project Cities for All – Tallinn for All. There were in-house field experts, team of design specialists, design students, external consultants, management team, production & setup team, and reflection group involved in the project.