We Want Cinema! won the Creative Business Cup Global Award

19. november, 2012

38His Royal Highness Crown Prince Frederik of Denmark presented the awards together with Deputy Director General Anders Hoffmann, the Business Authority of Denmark, the jury and Managing Director Rasmus Wiinstedt Tscherning, CKO.


17 countries were represented in the Creative Business Cup Global Award Show. But the new online platform where users decide what movies are shown in the theatre We Want Cinema from The Netherlands won the 1. prize with a total value of about 50,000 US dollars. His Royal Highness Crown Prince Frederik of Denmark presented the awards together with Deputy Director General Anders Hoffmann, the Business Authority of Denmark, the jury and Managing Director Rasmus Wiinstedt Tscherning, CKO.

Motivation of the winner: “Several years working in the film distribution industry resulted in interesting insights into pain points – and by combining the potential of the capacity in cinema, new technology and social platforms they have created a scalable solution. It is a great example to set that with limited funding and a small team, a business can get off the ground and heading towards success.

It’s a brave plan to challenge the existing value chain and through their innovative approach create a new way to create new revenue for the movie industry. We would like to see the new markets of reaching school screenings in the daytime and independent film producers explored soon too.

We Want Cinema know that becoming the authentic brand in this area and internationalising is the key to success. The jury is now doing what we can to make this move a little easier. We – the jury – Want Cinema”, said Danish member of the jury on behalf of the jury CEO Peter Kreiner, noma.

Estonia was represented by Jomybooks which is a collaborative platform for storytellers and designers to publish kids books for tablets. Jomybooks is open for everybody to participate in the process of creating a virtual book- parents, kids, designers.

The objective of Jomybooks is to make the process of publishing a book easy and cheap and to encourage people to publish their writings and illustrations.


The top prize is access to a fully financed world class business development programme. By using mentors and an international network of advisers, this programme both strengthens the internationalisation of the winning firm and contributes to attracting new customers and investors. The total value of this package is about 50,000 US dollars. The value of the second prize and the third prizes is 30,000 and 15,000 dollars respectively.

Greenbo, Israel won the 2. prize and Norwegian Rain the 3. prize. UNIPLACE, Portugal won the Audience Award and German MoreThanShelters took the Roskilde Festival Award.

Background of Creative Business Cup

From the British music trade to the film industry in Bollywood and new computer game firms in Sydney: The creative industries span a wide range of companies that make everyday life easier, develop our societies and generate growth. Danish toy producer LEGO, Cirque de Soleil from Canada and Australian clothes brand Billabong all started as entrepreneurs based in the creative industries having revolutionary business ideas. At the moment, there is a global recognition of the need to support the creative industries as a dynamic element in the economy, an element that has been under-developed until now.

Creative Business Cup is a part of Global Entrepreneurship Week, which is a global initiative to further entrepreneurship. The international competition is arranged by the Danish Center for Cultural and Experience Economy supported by the Danish Industry Foundation, the Danish Business Authority and the Ministry of Business and Growth, the Ministry of Culture, the Kauffman Foundation, the Roskilde Festival, Carlsberg, KreaNord, the City of Copenhagen, Uge46, the Danish Center for Culture and Development, Lakrids by Johan Bülow, Georg Jensen, CPH Volunteers and Monday Morning.

“In 2012, few startup teams succeed without original thought and new ways of looking at things—and nowhere do we see that more than in the creative industries. Holding the Creative Business Cup during Global Entrepreneurship Week reminds the world that creativity and innovation are at the heart of entrepreneurship”, says Jonathan Ortmans, president, Global Entrepreneurship Week and Creative Business Cup jury member.


Photo: Winner Creative Business Cup 2012 Marieke Jonker. Photo: Sisse Stroyer

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