Creative Entrepreneurship Academy 2018: : Designing Creative Cities, Regions and Businesses

When: April 4-6, 2018
Where: Tbilisi, Georgia.

Place: Rooms Hotel (Lolita seminar room)


CEA is a training session that is focusing on the relationship between creative economy and local development. CEA is both a theoretical and hands-on experience (conisting of conference, TeamLab and accelerator) with creativity and innovation. The organizers of the CEA wish to create a platform of knowledge, sharing and learning.

This years´ Creative Entrepreneurship Academy will focus on the relationship between creative economy and local development. On one hand, creative professionals and businesses need a favorable environment in cities and regions to fulfil their potential. This environment or ‘creative ecosystem’ includes both physical spaces and hubs, and also necessary services and capacity building.

On the other hand, cities and regions themselves benefit a great deal from creative companies and cultural operations as they help to attract talent, create jobs and growth, and solve some of the most critical challenges that our cities and regions face. Innovative solutions and service design can greatly improve the living environment and provide public services in more sustainable and inclusive manner.


Second day is dedicated for TeamLab where teams are able to work on their business ideas.
Third day will work with the best 5 teams selected from the teamlab, under professional Estonian mentors.

The CEA programme is designed for:

  • Policy makers from national, regional and local governments;
  • Managers of creative incubators, start-up accelerators and development centers;
  • Managers of creative hubs, quarters and clusters;
  • Creative companies, businesses, teams;
  • Representatives of creative industry development organisations;
  • Educators from universities and training institutions;

As a result of the CEA the participants:

  • Gain insight into creative sectors development in European Union and into cities role in developing regions through entrepreneurship;
  • Gain insight into how to manage creative processes and innovation and how design thinking can be used as a tool to find solutions to the key challenges that nations, regions, cities and organisations are facing;
  • Understand the importance of creative industries for innovation and growth and ways to create systems and methods to support the development of creative entrepreneurship;
  • Learn about how cities and creative spaces can stimulate creative entrepreneurship;
  • Understand the logic behind of getting your business started, importance of presenting your business model and how to speak to investors.

CEA is a non-profit project supported by the Estonian Ministry of Foreign Affairs.

Theme of the day: Designing Creative Cities, Regions and Businesses
Target group: civil servants, communities, representitavies of regions etc.
Moderator: Jorma Sarv, Partner, Creativity Lab (Estonia)
Culture and creativity as sources of sustainable growth and development for cities and regions: highlights from Europe.                                                                                                    Speaker: Ragnar Siil Lead Partner, Creativity Lab (Estonia)
Building up the entrepreneurship pipeline in post-industrial remote regions                       Speaker: Jana Pavlenkova, CEO Prototron, Narva Creative Industry hub OBJEKT (Estonia)
Fostering citizen-led urban innovation and creativity                                                       Speaker: Maria Derlõš, Estonian Urban Lab (Estonia)
Does environment makes a difference in making your business a success?                      Speaker: Yrjö Ojasaar, entrepreneur, Startup Wise Guys (Estonia)
15.00-15.30 Coffee break
Panel discussion
Theme: Challenges in developing creative towns and regions in Georgia

Moderator: Ragnar Siil, Managing Partner, Creativity Lab (Estonia)

Georgian panellists:
How culture and creativity can help to foster innovation and development in Tbilisi          Speaker: Tamar Taliashvili, City of Tbilisi
Study on Creative Towns and Regions Initiative of Mtskheta-Mtianeti Administration     Speaker: George Razmadze, EU-EaP Culture and Creativity Programme Coordinator for Georgia
Using creative industries as a tool for revitalising specific areas                                  Speakers: Mr. Devi Kituashvili and Gogiko Sakhvarelidze, Fabrika
Story of Art Area
Speaker: Ms.Taso Chkheidze, Art Area
Story of Center of Contemporary Arts CCA)                                                                                                                                                       Speaker: Mr. Wato Tsereteli from CCA
Online Platform as an Instrument for Creative Business Skills Development in the Regions  Speaker: Sandro Asatiani, GeoLab
Theme of the day:  Service design, business model and pitching training
Target group: TeamLab for selected 15 teams
Everything about Service Design                                                                 Coach: Dan Mikkin, Brand Manual (Estonia)
What do you need to know about Business Models           Coach: Yrjö Ojasaar, entrepreneur, Startup Wise Guys (Estonia)
13-14 Lunch
What and how to pitch! Pitching training.                                                            Coach: Ragnar Siil, Managing Partner, Creativity Lab (Estonia)
Announcement of teams to be accepted to acceleration day
Theme: Mentoring session for best teams
Target group: For selected 5 best teams from the TeamLab
Dan Mikkin, Brand Manual (Estonia)
Yrjö Ojasaar, entrepreneur, Startup Wise Guys (Estonia)
Ragnar Siil, Managing Partner, Creativity Lab (Estonia)

Dan Mikkin


 For 20 years he had worked as a Creative Director and an Art Director at Ogilvy, DDB and McCann-Erickson. There he managed creative teams while working hands on on packaging and identity assignments, as well as ads, winning numerous local and international awards in the process.

In 2009 he was one of the founders of the first branding and service design company in Estonia. Today it’s an international venture with offices in Stockholm and Tallinn. Partners have pointed out attention to detail as his hallmark. However, they say, though it is the execution that everyone else remembers, clients value him for the thinking that is applied prior to design. Design thinking process, understanding the customer perspective leads to work that is not just esthetic, but has a very clear business focus.

His team has worked with Apollo entertainment (global Service Design Award 2016), R-kiosk, O’key hypermarkets, the Office of the President of Estonia, TravelSim, Wendre, NoBananas, Forest Owners Association, among others.

Jana Pavlenkova

Jana is running Prototron – fund, who supports tech-solutions to create first working prototype.
Scouting for teams and ideas, she is participating in main Estonian start-up programmes and
events: Starter programmes, hackathons etc. Jana is also a co-founder of Narva creative industry
hub OBJEKT, running TEDxNarva and producing tv-show TECHnolik.
I would like to see more innovations spinning-in to the industrial or traditional sector, same as to
see R&D achievements of “traditional” industries. Main mission is how to bring this two worlds
together and make them understandable to each other.

Maria Derlõš

Maria Derlõš is a community activist in Lasnamäe, the largest housing estate in Estonia, a controversial heritage from Soviet Union where most of the population is Russian-speaking. She is the leader of Lasnaidee (the ideas for Lasnamäe), a non-profit organisation that unites local enthusiasts to develop their own neighborhood through citizen participation.

She stands in community activism with one leg and is engaged in local policy and planning with the other. Maria is also a board member and project manager in Estonian Urban Lab (Linnalabor) where she deals with the popularisation of urban education, the promotion of citizen participation in urban planning, and the enhancement of inclusive city development.

Yrjö Ojasaar

Yrjö Ojasaar is the Managing Partner at Solon Partners, an angel investment and strategic growth
boutique. Ojasaar has served as a CEO of two technology companies Publification and BraggOne. He has
advised several growth companies with venture capital fundraising and negotiated successful
investments including companies like Fortumo, Tahe Outdoors and others. He is also a coach and
mentor at various international accelerators and incubators including European Innovation Academy
(FRA), 3TF (IRQ), Startup Wiseguys (EST) and Estonian Development Fund (EST). Besides that he sits on
advisory and supervisory boards of several organisations including Prototron Fund, Estonian Service
Industry Association, and Ministry of Economic Affairs Innovation Board.

Ragnar Siil

Ragnar Siil is the founder and managing partner at Creativity Lab.

Ragnar is an internationally renown expert in cultural policies and creative industries strategies. Ragnar has conducted projects and trainings, given speeches and advised governments and cultural operators in more than 25 countries in Europe, Asia and Africa.

Ragnar worked at the Estonian Ministry of Culture in 2005-2013 as Undersecretary of State for the Arts and Head of Development Department. Currently he is working as a cultural and creative sectors expert at the EU-Eastern Partnership Culture and Creativity Programme, advising governments, cultural operators and other stakeholders from Ukraine, Georgia, Moldova, Armenia, Azerbaijan and Belarus.

Ragnar has extensive experience from European level. He has been chairing the EU expert group on creative industries, a member of the European Creative Industries Alliance, representing Estonia at UNESCO 2005 Convention, and advising several candidate cities for the European Capital of Culture title.

In addition to culture, Ragnar is passionate about training of debating and public speaking skills. He is Estonian champion in debating and has been coaching the national team and repeatedly adjudicating the finals of the debating world championships. Ragnar is a founder and manager of Estonian Public Speaking Academy.

Ragnar graduated from the University of Tartu with the degree in political science. Currently he is undertaking his doctoral studies in creative industries at Estonian Business School. Ragnar has been conferred with the French honour Knight of the Order of Arts and Letters.

Jorma Sarv

Jorma Sarv is a founder and partner at Creativity Lab.

Jorma has a varied experience in the fields of strategic planning, culture, creative industries and sports. He is also very keen on the connections culture has with other sectors, exploring cultural management models and practices as well as analyzing various project management tools. He has also regularly conducted trainings with organizational and management tools in focus.

In 2007-2013 Jorma worked at the Estonian Ministry of Culture where he was responsible for strategic planning, creative industries policies and a number of development projects or studies.

Jorma has been a member of European Union expert group on cultural and creative sectors. Among other international think-thanks and discussions he has also contributed to the work of ESSnet Culture statistics working group (in cooperation with Eurostat) and was a member of Steering Committee of Northern Dimension Partnership on Culture.

Jorma has been a member of Board of Directors of several Estonian culture institutions. He has consulted various state institutions, civil society initiatives and other organizations. Jorma was in 2011-2013 Estonian representative at the Conference of the Parties and Intergovernmental Committee of UNESCO 2005 convention.

Jorma currently works as a Head of the International Programme dedicated to centenary of Republic of Estonia and Estonian Presidency of the Council of EU in 2018. Jorma is also involved with Estonian Business School lectures in Tallinn and Helsinki where he conducts workshops on Project Management.